Equipping health literacy professionals with the right tools to educate and protect

Institute for Healthcare Advancement is a nonprofit working to help health experts teach others how to care for themselves, and others around them. Through webinars, conferences, community groups, and resource libraries, the IHA Solutions Center serves as a one-stop-shop for health-related professionals to find all the information they need to educate others.


Institute for Healthcare Advancement (IHA)



My Deliverables

User interviews

Site Map and Information Architecture

User flows

Wireframe prototype

UI design by Elemental Studio

My Role


Nearly 9 out of 10 adults struggle with health literacy.

The Challenge

Healthcare professionals needed a resource hub that was easy to navigate and appeared modern and clear, so they can equip themselves with information to teach others.

According to the U.S. Department of Health and Human Services’ (HHS), 90% American adults struggle with health literacy. Health literacy is defined as the ability to find, understand, and use information and services to make informed health decisions, for example being able to understand doctor diagnoses and prescription instructions or navigate the intricacies of the US healthcare system.

What We Did

We redesigned and restructured the framework, user experience, and interface of the Health Center Solutions Center Hub.

Playing Jenga with the Page Infrastructure

We restructured the backbone of the site to make sure all the pages had a home that was intuitive and easy to get to. We collected user input and feedback, through card sorting and interviews to understand assumptions made about categorization and content.

Creating a web experience that amplifies a wealth of information

Utilizing user feedback, we honed in on language, layout, and hierarchy so that every person on the website can find what they need quickly and with ease. IHA is known in the health literacy community for their conferences and educational training, but has a breadth of other resources. We wanted to make the website could serve as a hub of information, rather than a health event list.

Source of data fact: National Library of Medicine. (n.d.). An introduction to health literacy | NNLM. National Library of Medicine. Retrieved July 25, 2022, from https://new.nnlm.gov/guides/intro-health-literacy