My name is Elena Haskins! I'm a UX Product Designer that fell in love with the intricies and adventure of building software.
While most designers gravitated towards the beautiful and sexy design route for big consumer brands, I couldn't help but jump down the rabbit hole of functional products.
B2B software are my bread and butter because I love the idea of empowering experts in their respective industries, by improving the tools they rely on everyday - and being able to scale impact.
Good UX design is invisible.
It's about figuring out how everything connects, asking overlooked questions.
So I founded Anele UX Studio so my team and I could bring that to companies all over.
...that when she grew up, people would pay her to ask questions and invent ways to make things work easier.
You know when your mom would leave laundry at the foot of the stairs hoping you would take it up, and then you always forgot to?
When I was a kid, I created a Rube Goldberg-style catapult that could launch stuff from the 1st to 2nd floor, so I could make an annoying, yet necessary task easier...and more fun.
I've traded those clean socks in for manufacturing catalyzers, nursing documentation, and pipeline monitoring.
"Whatever you did, you hit it right on the the frickin' head of the nail...To be honest, I would take it in the field right now."
Conversations like that with real people in the field are why I am here.
It's not all about pretty screens.
We strike a balance between modern aestetic, yet extremely functional, intutive, and interconnected.
B2B companies (any size from startup to enterprise) with an existing product looking for help:
Companies whose product has been designed by a non-designer (usually a developer) and now needs a dedicated UX eye to improve usability and look sharper
We work with organizations that don't have an in-house full-time designer, but still but still need a dedicated person or team who can:
I can certainly design screens and flows, conduct user testing, make it look modern and fresh.
But that's not where it ends.
Imagine also having someone to:
Take a Jump with Me: Schedule a Discovery Call
.png){kind=logo}
Elena co-led strategy and interaction design on the NFL "Ways to Watch Project", a new experience that helps users navigate the nuances of game rights and streaming.
Her rapid adaptation to a new industry was remarkable; she quickly grasped NFL-specific terminology and game schedule intricacies.
Elena's clear and enthusiastic communication style delighted our clients, who were thrilled with her work and partnership. Her deliverables included well-structured wireframes and thorough documentation, all created in close collaboration with our visual and research teams.Elena's work was an integral part of this project's success, and I could not recommend her more highly!
Arjun Kalyanpur
Senior Director Product Strategy, Code and Theory - NFL Client
I was blown away at how much we were able to uncover in the OOUX workshop.
My team was almost ready to launch our web platform for athletic coaches and wanted to be 100% certain we had everything needed.
The workshop ensured we laid everything out, dove into the details to discern what was missing, and understood how everything tied together. We were able to identify any gaps and cover them before launch.
Plus, the object guide was really helpful to keep the entire team on the same page, especially for those that couldn’t make the workshop.
Nyla Pollard
Founder, Ballin'
