What's blocking your product growth?

Your software isn't as easy to use as it needs to be.

Woman headshot - founder of studio

Your product "works"... but feels more like a early prototype than an actual product that someone wants to pay for.

Chances are your product is confusing or hard to use because UX wasn't a priority earlier.

That's okay, but now if you want to keep growing and graduate from "look at this cool idea" to "Get everyone at your company to use our product, pay me lots of money" then you need to start factoring in UX and usability,

...or else you'll stay stagnant or lose interest from customers.

What can you do?

1. Conduct user tests! Not just asking people "what do you think?" but observing which parts they are stumbling on.

2. Run a UX Audit. Use a UX Audit checklist to see if your product is optimized to make someone's experience better. (Even if you're not a UX expert)
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✅ How to Test with your Users

  1. Give the participant tasks to complete
    Aim for important flows in the tool, and watch them do it.
    ‍(Ex. "Walk me through how you would generate a new report from last months orders")
  2. Don't tell them how do it (even if they are struggling) - this is how you find of where and what is confusing
  3. Record the call.
    (Let them know when they sign up)
    This will let you focus on being totally present and not fixated on notetaking, and remove any bias of interpretation up to your memory
  4. Ask follow-up questions to better understand what they are thinking
    (Ex. "Tell me more about that." "What did you mean when you said ___"
  1. Compensate for their time.
    ‍    It's common to offer giftcard (I do a $20 for 30 min call).

    If you have no money, offer them free access to the tool or something else.

    Even if you don't have alot to spare, you'll get more people to help and give more quality answers that you are making business decisions on.
  2. Ask open-ended questions about their background/experience.

    (Ex. "When was the last time you needed to file a report?" "Tell me about it?" "What did you need it for?"
  3. Ask open-ended questions about your product.
    ("What are your first impressions of this page?" "Were there any parts of ____ that were confusing?" "What would you expect to happen if you were to ____?")
Book Your Free 20-Minute User Testing Strategy Call

✅ What do I look for in a UX Audit?

  1. Are all the buttons clear with where they lead?
  2. Can you undo something?
  3. Can you tell where you are in the experience?
  4. If you make a mistake, is that communicated to you?
  5. Do sequential tasks flow into each other seamlessly?
  6. Do you know what is expected of you at the start of each task?
  7. Is it clear which parts you can, and should be interacting with?
Book Your Free 20-Minute UX Audit Call

What past clients have said

Elena co-led strategy and interaction design on the NFL "Ways to Watch Project", a new experience that helps users navigate the nuances of game rights and streaming.

Her rapid adaptation to a new industry was remarkable; she quickly grasped NFL-specific terminology and game schedule intricacies.

Elena's clear and enthusiastic communication style delighted our clients, who were thrilled with her work and partnership. Her deliverables included well-structured wireframes and thorough documentation, all created in close collaboration with our visual and research teams.Elena's work was an integral part of this project's success, and I could not recommend her more highly!

Arjun Kalyanpur

Senior Director Product Strategy, Code and Theory - NFL Client

NFL and Code and Theory logo

We’re currently working with Elena on several initial design and redesigns across our internal tools. She jumps right into complex domains, quickly learns how the products work, and understands how they impact the business. No hand-holding. No wasted time.

Elena leads user interviews to uncover pain points and ensures the design work is rooted in real feedback. She makes it easy for us to focus on our own roles, knowing the tools are being redesigned with our users in mind modern, intuitive, and a huge step up from legacy versions.

Elena communicates clearly, keeps us in the loop, and makes the whole process easy to trust.

Aaron Harrell

Director of Digital Solutions, MIRATECH

Miratech logo
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