Helping e-commerce stores stay competitive with AI-driven SEO optimization and real-time keyword updates

We enhanced an AI-driven SEO tool that helps e-commerce stores automatically update catalog keywords based on consumer trends. The AI analyzes search data to keep product listings optimized and competitive in real time.

Client

EKOM

Product

Deliverables

  • Wireframes and prototyping
  • Brand design UI concepts
  • UI Design
  • Technical Documentation
  • OOUX Product Mapping

Timeframe

3 months

92.96% of global traffic comes from Google Search, Google Images, and Google Maps.

Performance Dashboard

E-commerce stores struggle to keep product listings optimized as industry trends and search behaviors constantly change. Optimized product listings directly impact visibility, click-through rates, and ultimately, sales. Manually updating SEO keywords for thousands of products is time-consuming and inefficient, leading to missed opportunities and lower visibility in search results.

Keeping catalogs up to date has never been so easy

We revamped the EKOM platform to improve the functionality. The tool allows store owners to indicate their branding lanugage preferences, and watch EKOM search for trending keywords, changes in consumer behavior, and automatically update the CMS each month. Business owners can see how different words affected their sales, and leverage analytics to made business decisions of what to keep and how to adjust marketing efforts

Impact

  • Improved the interface and made it more user-friendly
  • Made functionality and instructions clearer for the users
  • Updated the UI to be consistent and modern
  • Identified hidden relationships and use cases between seamingly unrelated features

Performance Dashboard

Gives business owners first-hand data of how their products are doing, and what kinds of keyword trends have been effected

Training the AI Models to write the right way

Teams can approve and reject sample optimizations to train the AI LLM about what kind of language to use

Feedback to Customize Optimizations

Businesses can give tailored feedback to fine-tune the way EKOM optimizes it's products

Track Optimization History

See granular analytics for each product optimization and see what keywords impacted the change

Breaking down the journey using objects and metadata, and technical documentation

Leveraging object-oriented UX fundamentals, we identified the metadata that is important for each phase, a step that is usually ignored by designers

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Detailed functionality specs for the developers about how each component works

Exploration of Brand UI Options

Our brilliant UI designer provided a few visual directions for the product. Ultimately, we used didn't change the branding design and created new UI from the brand guidelines.