selected clients

Party City logo
Epix now logo
Digital Green logo
Noogata logo
Prudential logo
Ready and Relevant logo
Institute of Healthcare Advancement Health Literacy Solutions Center logo
Moodys logo

Services

Investigation
UX Strategy and Product
Architecture Workshops
(OOUX)
Product / UX Design
Product Testing
See past work
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this reality can be yours

Imagine your product aligning with how your customers think and build connections in their head so much that they think you're telepathic.

That's the power of Object-Oriented UX (OOUX), a special method I use with designing software to ensure every aspect truly resonates with the users.

This isn't just about leveraging user research; it's about architecting a platform so intuitive that it's as if we're predicting their next steps. My approach to product design ensures all the decisions and features tie back to the user's needs and how their mental models are. That leaves your team with no more guesswork or wasted resources.

Get to know me a bit more

TESTIMONIALS

Elena is a fast learner and is quick to integrate into any design team, she works hard at it but makes it look easy. She has a great attitude and puts everyone at ease. She will always find the answer for any design challenge with a thoughtful, creative solution.

Miguel Blanco

Vice President, Design and Product Management, FOX

Elena's one in a million. She came on as an Interaction designer and quickly became a key resource for the team and the project.  She proved to be a reliable designer, leading voice and educator for both onboarding designers and stakeholders alike.

Rafa Torres

Interaction Design Director at Code and Theory

I was blown away at how much we were able to uncover in the OOUX workshop. My team was almost ready to launch our web platform for athletic coaches and wanted to be 100% certain we had everything needed. The workshop ensured we laid everything out, dove into the details to discern what was missing, and understood how everything tied together. We were able to identify any gaps and cover them before launch. Plus, the object guide was really helpful to keep the entire team on the same page, especially for those that couldn’t make the workshop.

Nyla Pollard

Co-Founder, Ballin'